4 Different Forms of Content

The Four Different Forms of Content

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4 Different Forms of Content

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There are four main kinds of content on the internet: text, graphics, audio and video. Each of these kinds of content has its own benefits and drawbacks, with each appealing most to different audiences.

Here’s an overview of each of these four kinds of content and when they should be used.

==> Text-Based Content

This is by far the most common type of content on the internet. Just about every webpage you see is based on text content.

One of the biggest benefits of text-based content is that it’s very search engine friendly. Search engines can’t understand videos or audios, but they definitely can understand text.

In other words, if you’re running text-based content you stand a good chance of ranking.

It also requires less preparation to create text content. You don’t need microphones or videos, or expensive graphic editing programs. All you need to do is type.

==> Graphic-Based Content

The main type of graphic-based content online is infographics. These are essentially graphics that contain information in and of themselves.

One of the biggest benefits of infographics is that it’s often more entertaining and informative than just text.

For example, if you’re illustrating the history of a war, it’s much more alive to actually have graphics than just to describe it in words.

==> Audio

Audio content has really taken off ever since the iPod became popular.

In the past, audio content had to be consumed in cassette or CD format. That was both expensive and quite a bit of hassle, and it just wasn’t that popular as a format.

But today, people can listen to audios anywhere they go. In the car, on the bus, while walking, at lunch, etc. It saves time and is extremely convenient. Audio content works really well for many businesses.

==> Video

Video content is one of the most dynamic methods of distributing content on the internet. You can put funny content, informational content, interesting content, high tech content, personal content – just about anything you can think of.

Video content also has some of the strongest “share culture.” It’s very easy to share video content with friends on Facebook for example.

A video has a much higher chance of going viral than say an audio podcast.

The only downside to video content is that it does take more effort to produce. You need to shoot the video, edit the video and finally render the video.   The whole process could take many hours, rather than just 30 minutes to write an article.  BUT once you get the hang of it you should be able to do it in a much shorter time.

So which content format is right for you and your business? It really depends on what kind of content you’re creating and who your market is. There’s no harm in trying all four different kinds of content and seeing which one(s) your audience responds the best to.

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What Is User Generated Content-How Can It Help Your Business?

What Is “User Generated Content” and How Can It Help Your Business

User Generated Content
User generated content is a new buzz phrase that’s been getting a lot of attention recently. Websites can take off in popularity if they have great user generated content, without the creators having to put much work into content creation.

What exactly is user generated content? How does it work? How do you encourage user generated content? Let’s take a look.

==> What Is User Generated Content?

User generated content is any content that’s generated by the user base and not by content creators of the company.

High profile examples include Wikipedia and YouTube. The staff at Wikipedia and YouTube don’t spend all their time creating entries or videos. Instead, their job is to make it easy for other people to create content.

Other people do, and Wikipedia and YouTube benefit from it.

Lower profile examples include forums and blog comments. Again, these aren’t created by the site owner, but can still draw a lot of search engine traffic.

So how does one encourage people to create more content?

==> Give Them Room to Express Something They Want to Express

It’s very hard to create desire. Trying to get someone to want something they don’t already naturally want is very hard.

On the other hand, giving someone an avenue to talk about things they already want to talk about can be a great shortcut to amassing a ton of user generated content.

YouTube exemplifies this principle. YouTube didn’t create the desire for people to share videos, they just made that desire possible through the internet.

What do your users already want to talk about that they’re not able to talk about yet?

==> Make Them Feel Like They’re Part of Something

A sense of community and purpose can go a long way towards inspiring content generation.

A forum, for example, often thrives when there’s a sense of people helping one another out. People are more inspired to post their success stories and help other people out in their hardships.

On the other hand, forums where there’s animosity and lack of community tend to die down over time.

Wikipedia also does this really well. People feel like they’re part of a larger purpose and that their time put into generating content is for a good cause.

==> Make It Fun

Don’t make it feel like work to generate content. Make it fun.

For example, when Gmail wanted to have users create a video for them, they didn’t make it sound like work.

Instead, they made it sound like a contest and made all the descriptions of the video they wanted very bright. They got tons of submissions and had a stellar video to use at the end of the day.

If you’re not employing user generated content as part of your web strategy, you’re missing out. The content generated can bring a lot of traffic to your website with barely any additional cost.

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you

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P.S. – For $1 why not try out our all in one tool suite, saving you almost $500 a month – for 7 days it has to be worth trying – doesn’t it?  Click HERE for more info …………… We can help you stay focused …………..

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Forum Marketing Is Important

Forum Marketing Is Important

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Forum Marketing Is Important

As a new internet marketer you should be extremely active as it is an excellent way to create brand awareness about the product you are promoting. It also helps you gain contacts with people you would otherwise not have. If you properly network through these forums you can build your network of contacts fairly quickly and also find plenty of people with the same mindset as you.

You can promote your product in chat rooms but it is not advisable because it is usually not effective. This is because chat rooms will not allow you to create a signature line and the quality of information your potential client base is of the lower quality due to the lack of moderation in chat rooms. A good forum usually has moderation as well an established set of users to the forum. The users will share ideas and also promote ideas in the proper ways in these forums.

Another important factor of forums is some of them will reward you for posting on them. These rewards can be anywhere from advertising credits to banner ads among others. When you are offered these rewards, you need to fully use them in order to maximize your exposure which will allow you to get people aware of both you and the product that you are promoting. Also some forums offer advertising threads which you can use to post information about the product you are marketing. These are extremely important in the more high traffic forums because search engines will not only index your website but also your opportunity post.

A part of your online marketing efforts should be used towards using forums. It is a valuable tool for you to use to brand yourself as an expert and promote your product. This is the best type of branding and exposure that you are looking for.

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you

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P.S. – For $1 why not try out our all in one tool suite, saving you almost $500 a month – for 7 days it has to be worth trying – doesn’t it?  Click HERE for more info …………… We can help you stay focused …………..

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A Self Hosted Blog And Its Benefits

A Self Hosted Blog And Its Benefits

self hosted

These days it seems like everyone is flocking to the internet. It’s no wonder. The internet reaches billions of people worldwide. It’s no longer a ‘miracle’ to talk to someone who is experiencing your tomorrow, while you are in their yesterday. It’s common place to have friends in other countries that you’ve never physically met. With all these things possible in our virtual world, it is imperative that you make a mark that will stand out among the billions of people out there. The best way to do that is with your own blog! Check out the benefits to owning your blog!

Internet Branding

Just like Coke, Pepsi, Kentucky, McDonalds and any other major retailer have brands; you need to have a brand too. Owning your self-hosted blog allows you the flexibility to build the brand you want. You are able to express yourself and allow your personality to shine.

Design

With networks and a replicated website, there is nothing to allow you to stand out among the rest. By hosting your own blog, you decide how you want your site to look. You can design your blog to your own liking. This goes along with branding as well. And… you can change your look whenever you want to !!

Content Control

When you own your own blog, you control the content. You control what gets displayed and how often your blog is updated. What’s more is that all the content you create is owned and maintained by you.  You can blog daily, weekly or monthly but whatever you decide be sure to be consistent with it as then your readers know when to visit you again.

Revenue Generation

Starting out on a blogging network site such as Ning, Blogger or sites that offer free hosting for blogs is OK. However, you don’t control any of the revenue generation. You can monetize your own self-hosted blog. You choose the products to promote and which ones will be featured on your blog. You get to keep 100% of the revenue generated.

Mindshare

Mindshare is when someone is able to easily remember you. You can do this with a domain name. You can choose your domain name with a self-hosted blog. You can choose www.yourname.com or something catchy that has to do with your niche. You want to avoid lengthy domain names so that the user can easily recall what it is.

Traffic Generation

With a static website, a user has to look for you specifically. With a blog, you can rank on the search engines with keywords, thus generating more traffic from the search engines.

These are just a few benefits to owning a self-hosted blog. There are many more. Start enjoying the benefits today!

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you
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P.S. – For $1 why not try out our all in one tool suite, saving you almost $500 a month – for 7 days it has to be worth trying – doesn’t it?  Click HERE for more info …………… We can help you stay focused …………..

P.P.S. – Click the link and get a 3 day $2 trial period with My Lead System Pro===>>> HERE

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Six Things You Need to Have in Your Marketing Campaign in 2015

Six Things You Need to Have in Your Marketing Campaign in 2015

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6 Things You Need For Your 2015 Marketing Campaign

 This is a Guest Author Post from Diana Smith

Since the beginning of online marketing, the whole idea about building marketing strategies have divided into two parts: offline and online marketing. Since the classifications somehow imposes itself, it is important that you do your best in both of these two segments. 2015 will start soon and you better start planning your marketing campaign. Of course, the best way to do so is to hear about the new trends, revise the old ones and see which marketing ideas and strategies gave good results in the past year. With all that info, make sure you also deal about these offline and online strategies.

Make your Site SEO Friendly

To have SEO friendly website means to make it visible and attractive to Google and search engines that will pick it up and show it as a relevant site for particular keywords. It means that it will be presented and delivered to people who are searching precisely what you need to offer. Therefore, do all the things necessary to make it a relevant source of info. It is done by excellent meta data on your site and outstanding, high quality content that people want to read and share. Also, this involves sharing it yourself on social networks and other means of distributing content.

Make your Site Mobile Friendly

In the era of mobile devices, it is unreasonable to have a site that doesn’t have a mobile version. This is very important and very valuable investment as many people browse on their smartphones and tablets. They even make purchases that way, so don’t lose on that traffic and clients and make sure the mobile version is intuitive and easy to use.

Make Your Site Easy to Use

Being easy to use goes for your site as well. It is all about intuitive interface and practicality. Since there is more and more competition every day out there, you need to make sure that your site will be the ones people choose when making a purchase. It definitely won’t their first choice if they need to spend more than two minutes finding all the info they need. They will just go on to the next site. Make it easy to use and make everything a click away.

When you go through all these things that you need to do online, also make sure that the offline marketing campaigns aren’t far behind as well. There are at least two things that you should definitely do to in 2015. in order to create a great marketing platform for your business.

Organize an Event

Think about a cause that is close to your line of business. It can be a charity event, a sports event or anything that you ca think off that will turn heads and newspapers your way. Sponsor it and don’t be too pushy but let your logo and your company name be visible and clearly responsible for the good deed you are doing. It really doesn’t have to be much, but it will help you build your brand. 2015 will be big on small businesses and local businesses, so make sure you are visible and known in your local area.

Make Excellent Promotional Products

The best promotional products are the ones that are well made and have high quality and that are useful. It is because people want to save those products and they stick to them. This increases the chances of the info and company name to mean something to them and they are more likely to become your customers. Also, it is great if the item is somehow related to your line of work because of the easier association.

It can never be stressed enough that all these things need to be on a budget. That is evergreen advice that any marketing expert will tell you. Although it is a very powerful tool, when it is not controlled, marketing can dry your bank account. Therefore, stick to your plans and precise strategy making, especially when it comes to planning your marketing budget. Of course, always leave space for some unexpected expenses since you never know what new things can happen in 2015.

If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment.  Thank you

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P.S. – For $1 why not try out our all in one tool suite, saving you almost $500 a month – for 7 days it has to be worth trying – doesn’t it?  Click HERE for more info …………… We can help you stay focused …………..

P.P.S. – Click the link and get a 3 day $2 trial period with My Lead System Pro===>>> HERE

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