It’s okay if you don’t know much about social media. There are plenty of consultants out there that can advise you on how to get started on social media in your business.
Viral marketing self replicates. You can produce adverts attractive to many with Social Networking Potential. It’s very likely that this will rapidly pass on to others and you can then launch a successful marketing campaign virtually free of charge.
Facebook and Twitter were originally used as personal networks. These were used to socialize but not for advertising. Today, businesses have recognized the potential that these two social networks have for communicating with customers.
Outsource or In House?
When you manage your own social media, always be sure that you hire someone with excellent social media marketing skills.
when you delegate this to another staff member you can make an expensive mistake if you don’t ensure that they know how to use these mediums for social marketing. A successful candidate will know how to organize the marketing and not use them to simply chat with friends.
It may help to simply outsource the job to someone who is experienced in social marketing. They will know how to approach the task with an impartial point of view and they can offer constructive advice as to what would best benefit your company.
Socail Media and Website Integration
When organizations wish to integrate social networks to the public it can take the form of Facebook or Twitter like buttons to their website.
The main idea here is to encourage your visitors to share what they’ve read on your website with their friends and family. This in turn can lead to more “likes” and “shares” which in turn can help your business to grow exponentially.
Social Media business communications are on the rise. Many platforms including SharePoint are helping by adding more and more social features to their services. SharePoint Server 2013 has incorporated many new elements that make social collaboration much easier with such tools as My Site, social content technology like blogs, wikis as well as RSS.
It’s the Quality Of Followers, Not Quantity
Facebook may be used to communicate with your friends and family, but if you take the time to set up a fan page your customers may become friends as well. Using Google+ may give Facebook some competition as it enables users to connect with many brands and products.
Obtaining results from Facebook or Google+ targets messages to the marketplace.
By focusing on quality vs quantity will help to provide more interesting content with compelling blogs, informative articles and it will help to attract more of the right kind of customers. Twitter is a prime example of how to gain many unproductive followers in a very short amount of time. It’s easier to have a long term picture and build up a base of loyal followers by taking ones time than it is to simply take what you can get.
YouTube has reached a large amount of viewers. Even niche markets can contain many valuable tools to reach your audience. Short film clips are powerful ways of sharing messages on difficult or complex topics.
In order to get the most from your social media sites, you’ll need to be clear and concise about what you hope to accomplish. Is your goal sales or more customers? Loyalty or consistency? By providing valuable content in blog postings, articles, infographics or even videos? You’ll be able to build your clientele into a loyal following.
The power of social media offers the ability to improve your customer loyalty and build your customer base.
- Photo credit: My Blog Guest community
Amy Rice writes about Sharepoint and Social Media, when not writing she enjoys horse riding with her friends.
If you enjoyed reading this post I would appreciate your feedback so please share, tweet, google+ and comment. Thank you